Hachi's Blog

       The route that goods and services take from the producer to the final customer is referred to as the marketing channel, sometimes called the distribution channel. It is an essential business component since it includes all of the middlemen and tasks required to transfer goods from the producer to the customer. Making sure the right product reaches the right customer at the right time is largely dependent on the marketing channel.      Since ancient times, the idea of marketing channels has changed along with developments in consumer behavior and technology. There were no official distribution channels in the past, and goods were exchanged through barter. Trade routes were created as civilizations expanded, allowing the exchange of goods between far-flung areas. Mass production was made feasible by the Industrial Revolution in the 18th and 19th centuries, which made effective distribution channels necessary to reach a wider market.      Marketing channels became more crucial as c

            One of the biggest warehouse club retailers in the world, Costco Wholesale Corporation, also simply referred to as Costco, has become known for its affordable prices, premium goods, and top-notch customer support. Many things contribute to Costco's success, such as its distinctive business strategy, capable management, and customer-focused mindset.      James Sinegal and Jeffrey Brotman founded Costco in 1983, and the company's first warehouse opened in Seattle, Washington. The business model of the company was centered around providing members who deposited an annual fee to access the warehouse stores with a narrow selection of high-quality products at discounted prices. At the time, this model was revolutionary because it made it possible for Costco to pass savings on to customers by maintaining low operating costs and purchasing products in a large quantity.      The retail industry has been greatly impacted by Costco's success because it has managed to upend

     Something's price is the amount you paid for it or the amount it has been reduced from. In simple terms, it's the amount that a seller will take in exchange for an item or service. The price of products has been rising slowly over time. Researchers studying this phenomenon have drawn interest from consumers, policymakers, and economists alike. Product price increases are caused by a variety of factors, and knowing these factors is essential to developing policies and decisions that are well-informed.      The phenomenon of rising product prices is not new. Prices have fluctuated historically for a variety of reasons, including supply and demand, inflation, government policies, and technological advancements. Inflation is one of the main causes of the increase in product prices. When prices for goods and services rise generally, the purchasing power of money declines, a phenomenon known as inflation. Prices eventually rise as a result of consumers having to pay more for the

          We are living in an era where we do not have to leave our rooms to buy food, clothes, toys, or personal stuff, all we need is a network connection and an online shopping website, Amazon, AliExpress, eBay, Shein, etc... Concerns regarding the environmental effects of packaging are growing as online shopping gains popularity. As we shop more and more online, the question of whether packaging becomes unnecessary is difficult and complex.      Packaging has always been important for product marketing and distribution. Basic elements like leaves and clay pots have given way to more complex materials like plastics and metals in the packaging industry over the years. Packaging has been used exponentially more often as globalization and consumer demand for convenience have grown.      But as e-commerce has grown, there has been a change in how things are shipped and packaged. Online shopping eliminates the need for customers to visit physical stores by enabling them to make purchases

          My company released a new product - an  Augmented Reality (AR) device, using our unique operator system (OS). With a futuristic design and a lot of applications available, our Oasis cube become the leader in the market. You can easily bring the Oasis cube anywhere, connecting with the Oasis lens that is just the size of a bean to work and entertain. At that time, our Oasis was unique and no company had the same idea, and our price although a little bit high, was still affordable for almost everyone.          A few months after we released Oasis, there were lots of clones of our product. They mainly come from China with similar designs and ideas but cheaper material builds. Of course, they were sold at lower prices when compared to our Oasis.      As a marketer, I realize the threat that our company has to face when more and more clone products try to join the race. To compete with them, we have to use an efficient strategy plan.      First, we highlight in every advertisement

           The phrase "mass market" describes a broad, identical group of customers with a wide range of backgrounds. The mass market is appropriate for goods and services that are required by nearly every member of society. Mass market goods are those that can be advertised and sold to almost anyone, like gasoline, soap, paper towels, and electric and gas utilities.      For many years, mass marketing has been an essential component of modern business and branding strategies. To reach as many potential consumers as possible entails delivering a consistent message to a sizable audience. Despite the claims of some critics that mass marketing is losing its effectiveness in the digital age, there are still plenty of successful brands that are using mass marketing strategies to grow their revenue.      The capacity of mass marketing to rapidly and efficiently reach a large audience is one of its most significant advantages. Brands can build awareness and develop loyalty on a mass