Hachi's Blog

     Tesla has become a major player in determining the direction of humankind in the last few years. By introducing cutting-edge technology, renewable energy sources, and electric car innovations, Tesla has not only completely transformed the automotive sector but also significantly increased sustainability and decreased our dependency on fossil fuels.      When Martin Eberhard and Marc Tarpenning, two engineers, founded Tesla in 2003, their primary goal was to build electric sports vehicles. But Elon Musk, who joined the business in 2004 as chairman before rising to the position of CEO, was the one who really started to shape the direction of energy and transportation for Tesla. Entrepreneur Elon Musk, well-known for his work with SpaceX and other projects, brought a daring vision to Tesla, hoping to hasten the global switch to sustainable energy sources by producing solar energy products and electric cars.      Tesla's success and its influence on the future of humanity are larg

       The route that goods and services take from the producer to the final customer is referred to as the marketing channel, sometimes called the distribution channel. It is an essential business component since it includes all of the middlemen and tasks required to transfer goods from the producer to the customer. Making sure the right product reaches the right customer at the right time is largely dependent on the marketing channel.      Since ancient times, the idea of marketing channels has changed along with developments in consumer behavior and technology. There were no official distribution channels in the past, and goods were exchanged through barter. Trade routes were created as civilizations expanded, allowing the exchange of goods between far-flung areas. Mass production was made feasible by the Industrial Revolution in the 18th and 19th centuries, which made effective distribution channels necessary to reach a wider market.      Marketing channels became more crucial as c

            One of the biggest warehouse club retailers in the world, Costco Wholesale Corporation, also simply referred to as Costco, has become known for its affordable prices, premium goods, and top-notch customer support. Many things contribute to Costco's success, such as its distinctive business strategy, capable management, and customer-focused mindset.      James Sinegal and Jeffrey Brotman founded Costco in 1983, and the company's first warehouse opened in Seattle, Washington. The business model of the company was centered around providing members who deposited an annual fee to access the warehouse stores with a narrow selection of high-quality products at discounted prices. At the time, this model was revolutionary because it made it possible for Costco to pass savings on to customers by maintaining low operating costs and purchasing products in a large quantity.      The retail industry has been greatly impacted by Costco's success because it has managed to upend

     Something's price is the amount you paid for it or the amount it has been reduced from. In simple terms, it's the amount that a seller will take in exchange for an item or service. The price of products has been rising slowly over time. Researchers studying this phenomenon have drawn interest from consumers, policymakers, and economists alike. Product price increases are caused by a variety of factors, and knowing these factors is essential to developing policies and decisions that are well-informed.      The phenomenon of rising product prices is not new. Prices have fluctuated historically for a variety of reasons, including supply and demand, inflation, government policies, and technological advancements. Inflation is one of the main causes of the increase in product prices. When prices for goods and services rise generally, the purchasing power of money declines, a phenomenon known as inflation. Prices eventually rise as a result of consumers having to pay more for the

          We are living in an era where we do not have to leave our rooms to buy food, clothes, toys, or personal stuff, all we need is a network connection and an online shopping website, Amazon, AliExpress, eBay, Shein, etc... Concerns regarding the environmental effects of packaging are growing as online shopping gains popularity. As we shop more and more online, the question of whether packaging becomes unnecessary is difficult and complex.      Packaging has always been important for product marketing and distribution. Basic elements like leaves and clay pots have given way to more complex materials like plastics and metals in the packaging industry over the years. Packaging has been used exponentially more often as globalization and consumer demand for convenience have grown.      But as e-commerce has grown, there has been a change in how things are shipped and packaged. Online shopping eliminates the need for customers to visit physical stores by enabling them to make purchases

          My company released a new product - an  Augmented Reality (AR) device, using our unique operator system (OS). With a futuristic design and a lot of applications available, our Oasis cube become the leader in the market. You can easily bring the Oasis cube anywhere, connecting with the Oasis lens that is just the size of a bean to work and entertain. At that time, our Oasis was unique and no company had the same idea, and our price although a little bit high, was still affordable for almost everyone.          A few months after we released Oasis, there were lots of clones of our product. They mainly come from China with similar designs and ideas but cheaper material builds. Of course, they were sold at lower prices when compared to our Oasis.      As a marketer, I realize the threat that our company has to face when more and more clone products try to join the race. To compete with them, we have to use an efficient strategy plan.      First, we highlight in every advertisement

           The phrase "mass market" describes a broad, identical group of customers with a wide range of backgrounds. The mass market is appropriate for goods and services that are required by nearly every member of society. Mass market goods are those that can be advertised and sold to almost anyone, like gasoline, soap, paper towels, and electric and gas utilities.      For many years, mass marketing has been an essential component of modern business and branding strategies. To reach as many potential consumers as possible entails delivering a consistent message to a sizable audience. Despite the claims of some critics that mass marketing is losing its effectiveness in the digital age, there are still plenty of successful brands that are using mass marketing strategies to grow their revenue.      The capacity of mass marketing to rapidly and efficiently reach a large audience is one of its most significant advantages. Brands can build awareness and develop loyalty on a mass

            A wide range of factors that affect people's decisions to buy products and services are included in the complex field of consumer behavior. For businesses hoping to draw in and keep consumers, it is imperative to comprehend the factors that influence consumer behavior. So what is consumer behavior? It is the study of how people choose what to buy to fulfill their wants, demands, or seeks and how their actions, feelings, and mental reactions affect that choice.      Businesses can create more appealing marketing campaigns, products, and pricing structures that attract and keep consumers by studying the elements that affect consumer decision-making. As a result, organizations that specialize in assisting companies in understanding their target audiences—such as market research agencies, consumer research firms, and consulting firms—have grown significantly.      In the future, the study of consumer behavior is probably going to keep changing in response to developments in

            In the modern digital age, companies are finding it more and more crucial to maintain brand loyalty to stay competitive. Due to the constant overwhelm of brands and products that consumers are exposed to because of the rise of digital technology, businesses must cultivate strong customer relationships to secure repeat business.      To dominate in a market share with numerous, barely recognizable rival products, both new and old, the company marketing departments use a range of strategies for developing and maintaining brand loyalty, such as tracking purchasing patterns, examining expenditure information, and creating ad campaigns aimed at their most devoted and prospective devoted customer groups. There are some strategies to remain brand-loyal for any company.       Best-in-Class Quality : On social media, poor-quality goods and services are constantly made fun of. However, businesses that continuously provide best-in-class quality will turn clients into ambassadors of th

           The rise of individual choice and the fracturing of the mass market can be attributed to a variety of social, economic, and technological factors. In the past, in an attempt to maximize profits, goods and services were frequently created and promoted using a one-size-fits-all strategy, aiming for large audiences. But people are looking more and more for goods and services that meet their unique needs and preferences as society has grown more diverse and connected. Technological advancements have increased this trend by making it simpler for customers to access a variety of options and personalize their experiences.      Consumer preferences are becoming more diverse, which is one major factor contributing to the rise of individual choice. With the world becoming more interconnected by the day, customers can now choose from a greater selection of goods and services to fit their individual needs and preferences. Customers can now choose from a wide range of dietary options, su

     Trying to sell what we made was the traditional idea of marketing, but times have changed. Customer demands are the first focus these days. To successfully promote a product, we must conduct thorough research on consumer demand, purchasing patterns, market trends, etc.  With the rapid advancement of technology and the ever-growing reliance on digital platforms, companies need to modify their marketing approaches to efficiently connect with their intended audience. A carefully considered marketing plan is necessary to succeed in the cutthroat industry of today.       Knowing your target market is one of the most important aspects of a modern marketing strategy. To determine the needs, preferences, and demographics of potential clients, market research must be done. Businesses may effectively reach and interact with their target audience by customizing their marketing efforts based on a greater understanding of that group. Numerous platforms, including social media, email marketing,

    As you all know, I am Vietnamese and I celebrate Lunar New Year or we call it "Tet". On the first day of Tet, we give and receive lucky money to wish all the best for children and parents. This year is the first time I have celebrated Tet far from home without my family, so I sent lucky money to my parent and my sister through the sending money app online. And my nightmare starts from there.      My friend and I have used Taptapsend, a mobile app for sending money worldwide for years, and it worked very well. We sent and received money from Finland to Canada to Vietnam in just a second. It is very convenient and confidential, and I have never had any trouble with the app. Until this Lunar New Year.      I sent money back to Vietnam directly to my parent's bank account. At first, it was pending for 2 days, I just thought it was because of the banking server. Then the app showed that my money was successfully sent to my parent. But they have not received anything at all